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A Leadership Framework for Long-Term, People-Focused Leaders.

Need a proven leadership framework? Consider this…


85% of employees hate their jobs.

77% of brands could disappear and no one would care.

Why is that?

It’s 2020 people. We’ve got smart phones, smart cars, and smart houses…

…but we can’t figure out happy PEOPLE?

Again… why is that?

It’s because our companies tend to focus on two things:

  • Short-term growth over long-term thinking.
  • Acquiring wealth over developing people.

There’s nothing inherently wrong with short-term growth and acquiring wealth. Both are needed.

But problems arise when we prioritize those pursuits over long-term thinking and developing people.

To explain why:

The Short-Term Priorities Problem.

We crave information that will help us grow now. The latest “tips & tricks” for succeeding now. We want results… now.

As the Long Now Foundation puts it, “Civilization is revving itself into a pathologically short attention span. The trend might be coming from the acceleration of technology, the short-horizon perspective of market-driven economics, the next-election perspective of democracies, or the distractions of personal multi-tasking. All are on the increase.”

But when we prioritize short-term growth over long-term thinking (or worse… only focus on short-term growth), problems always arise. They may not come now, they may not even come soon… but they always come.

It’s a problem that needs solving. A focus that needs to be changed.

The Wealth Over People Problem.

Our growing obsession with wealth (in the form of money, prestige, houses, vacations, cars, phones, technology, “innovation”, data, and even raw talent) overshadows the most important thing on the planet:

THE GROWTH OF PEOPLE.

Fortunately, not everyone falls into this trap:

“Organizations that have made a strategic investment in employee development, Gallup finds, report 11% greater profitability and are twice as likely to retain their employees.”

What we’re trying to say is… if you focus on PEOPLE first, the wealth will come.

That is, after all, the purpose of business. To help other people become (whether our customers, employees, or selves) a better version of themselves.

If you don’t do that in some way, how are you even in business?

As the late Stephen R. Covey says, “Let us realize as executives or as workers in any endeavor in any organization that people are the most important thing in this world… Let us never lose sight of this. In all of our relationships let us realize this and allow it to shape our attitudes and our strategies. And we will find that if we can achieve this atmosphere where these basic human needs are being met, that the group and organizational goals will be achieved at a higher level than ever before.”

These insights aren’t exactly new or ground-breaking. We’ve known about these problems for many years. Yet, the problems persist.

You could even argue they’re getting worse.

Why is that?

The Proposed Solutions Just Aren’t Working.

Lots of “experts” and training organizations attempt to tackle the problems. Their offers aren’t working though.

Thats’s largely because their proposed solutions (ironically) focus on short-term change and advocate for the use of “stuff” like data and “culture” and “hype” techniques to create that change.

The modern leadership frameworks fail to solve the deep, festering long-term problems of short-term thinking and wealth over people.

For example… one prominent training organization we know of releases new “findings” every year about people’s opinions on things like trust, cooperation, culture, and leadership. Then, they train others on how to align their actions with the expectations shown in the recent data.

Their entire training model is based on findings from the last year or so. And it’s considered “successful” when short-term growth happens.

But once the ensuring “hype” and enthusiasm fade, old problems resurface. We’re left back where we started:

85% of employees hate their jobs.

77% of brands could disappear and no one would care.

Short-term growth takes precedence over long-term thinking.

Acquiring wealth is more important than developing PEOPLE.

This is Where Data Falls Short.

Data is really good at telling us what’s happened or what people thought in the past. But it’s not always reliable at telling you what will happen or what people will be like in the future.

The purely cosmetic training & change-making approaches adopted by most companies are even more ineffective than data. They focus on outward things like process, procedure and tactics but provide no foundation to build those things on.

It’s like building your business on sand…

Don’t misunderstand me: data, process, procedure, and tactics are necessary, but they don’t truly address how to improve the most important thing in our lives and businesses:

PEOPLE.

But there is a solution.

It’s A Leadership Framework That’s Been Around Since the Beginning of Time.

Let’s set the tactics and data aside for a moment. They have their place, yes, but first we need to focus on what’s true and has worked in helping people find joy and fulfillment since time began. We need a framework for leadership that’s based on TIMELESS PRINCIPLES.

Because it’s only within the context of true principles that we can realize the full potential of data, process, and procedures.

(Not to mention the full potential of PEOPLE.)

What are principles?

Principles are timeless truths that determine the consequences of our actions.

For example…

If an apple falls off a tree, it will hit the ground. Gravity demands it. It’s a principle.

If I lie to you, I will lose trust. Period. The principles of honesty and integrity demand it. Only a crazy person would disagree.

If I am constantly giving off negative energy, I will repel people. Period. The principle of positive energy demands it. Only a crazy person would disagree. All of the problems we encounter as and with human beings are a result of not aligning ourselves with true, timeless principles.

The Beauty of Principles is They Teach us How to Think

Not just how to act.

Principles, like laws of nature, provide a solid foundation for how we can carry ourselves and interact with others. But acting against principles is, again, like building your life or business on sand. One bad storm is all it takes to uproot everything.

This explains why many business owners are caught off guard when they follow the “mission & core values” advice, but nothing in their culture changes.

Let me explain…

The Core Value Problem.

If your company’s core values do not align with correct principles, you are committing to act against what’s right.

For example:

Companies who commit to “innovation” may feel they are clear on their values, but that value could easily lead to actions that do more harm than good if it’s not rooted in long-term, people focused principles. These companies might invest in new technology, conduct thorough market research, and work long, enthusiastic hours. Yet, their pursuit to “innovate” leaves many in the organization feeling unfulfilled, and many customers on the outside wondering “why couldn’t you just provide a simple solution to my problem?”

It goes to show: core values need to be grounded in true principles.

All that said…

It’s time we solve this short-term over long-term, wealth over people problem once and for all.

And We Can Do So Using The Pattern for Excellence.

The Pattern for Excellence leadership framework teaches leaders and their teams to win more moments. Mastery of this framework is a journey that will arm you with proven practices and true principles to build long-term relationships and accomplish tangible company growth.

The Pattern is assembled on the foundation of long-term thinking and a people-first mentality.

Truly, people are the most important thing in the world. And using the Pattern makes people’s lives better.

It’s an inside-out approach to leadership, management, customer service, sales, coaching, and life that flies in the face of all the outside-in mainstream approaches many others take.

And by taking an inside-out approach, we help people become the kind of individuals who can solve their own problems, come up with their own procedures, and win more moments. We enable people to take the data and tactics they are given and personally evaluate if they are aligned with what’s right and true.

Pattern for Excellence: A Leadership Framework to Win More Moments.

For example:

Suppose a business consultant tells me that to be a good leader, I need to know everything. I can’t be seen as weak or incompetent. If I am, people won’t follow me. We’ve heard some business owners voice this belief when they realize they’ve made an error with their team, but refuse to admit it because it would show weakness.

They can already hear their people chanting “we told you so!”

With the Pattern for Excellence leadership framework in hand, and a knowledge of principles in my mental toolbox, I can evaluate the “need to know everything advice” objectively and make a smart choice about how to act. I can say “I know that the principle of ASKING encourages action. It’s a ‘law of the universe.’ And if I ask my team for help, I’m confident they will answer the call. I also know that GIVING builds relationships. So, I’m going to give my team a chance to help me figure things out. Therefore… it’s ok to NOT know everything. By following the principles of ASKING and GIVING, I relieve myself of the burden of perfection.”

Do you see the awesome power of acting on principles?

The Pattern’s End Goal: Win More Moments.

Our goal in following the principles of the Pattern is to Win More Moments.

To Win More Moments is to do what is right over what is easy, as well as doing what benefits all over what benefits only you.

It’s an outcome we have full control over. We may not be able to control our boss, our team members, employees, customers, or markets in general. But we can win the moment, every time. It’s not dependent on other people’s reactions. It’s only dependent on your responsible use of correct principles.

The spectacular thing about moments is that moments, strung together one-by-one, are what make the essence of our lives. It’s in winning one moment at a time that we build the strongest character and have the most positive influence on others.

Winning the little moments is how you set yourself up for long-term success and show that people matter more than wealth.

Orange v. Blue.

There is logic behind every part of the pattern.

The orange principles on top emphasize who we must BE to win with ourselves.

The blue principles on the bottom emphasize what we must DO to win with others.

Together, they help us win more moments.

Understanding the Language.

In each “slice” of the pattern there is a practice (on top) and a principle (on bottom). The practice is something you can see. I can see if I’m positive, if I’m prepared, if I’m listening, and if I care.

The principle explains WHY the practice is effective. It offers concrete proof based on timeless principles to support implementing the practice.

For example:

Be Positive. Why? Because Positivity Attracts People. It’s a principle. A “law of the universe” that dictates the consequences of our actions.

It’s even structured that way grammatically: The Principle [Positivity] & The Natural Consequence [Attracts People].

Now, here’s the best part about all this…

No Matter Your Role, The Principles Apply.

Leaders can apply the Pattern for Excellence’s leadership framework to lead their company with excellence. They can help more people love their job. And when people love their job, they do their job better.

Imagine a leader who:

  • attracts people
  • inspires confidence
  • invites connection
  • validates worth
  • builds relationships
  • encourages action
  • creates commitment &
  • reinforces unity

That is a leader we’d all like to have and be.

But remember: this isn’t just for managers and business owners…

We’re all leaders. We all have the opportunity to positively influence others.

For instance:

Sales people and customer service experts can apply the Pattern for Excellence leadership framework to grow their influence, sales numbers, conversion rates, and loyalty.

Imagine a salesperson or customer service rep who:

  • attracts customers
  • inspires confidence in them
  • invites connection with them
  • validates their worth
  • builds relationships with them
  • encourages them to act
  • creates commitment in them &
  • reinforces unity between them and your brand

With employees like that, you will be among the 23% of brands people miss when they’re gone.

No scripts needed.

No “ground-breaking” playbooks necessary.

Just principled employees using their natural gifts to WOW your customers.

We can all serve better and benefit when we follow the Pattern for Excellence.

The Long-Term, People-Focused Solution We All Need.

The quality of our businesses and our lives is not determined by how fast we can grow, or how much “stuff” we accumulate.

No one wants their last bank balance etched on their tombstone. Nobody wants their record sales totals read at their funeral.

Instead, consider this:

We desire for others to remember our character and contributions.

We want them to remember that we thought with the long-term in mind, and prioritized people over wealth.

And it’s the little moments we win each day that build that character we want. It’s the little moments people don’t expect where we contribute the most to their lives.

The Pattern for Excellence is a long-term, people-focused, principle-centered tool anyone can use to win more moments…

Build a better business…

And live a better life.


Thanks for reading. Ideas like this have the strongest impact when they’re shared by people like you. Please consider sharing the Pattern for Excellence Leadership Framework with your friends and colleagues. Let’s win more moments together.

And for guidance on how you can apply the Pattern for Excellence to your unique business, schedule a call with us here: https://www.powersellingpros.com/strategy/


Zac Garside is the Head of Marketing at Power Selling Pros. His favorite hobbies? Well… with two toddlers at home, quiet trips to the bathroom are nice. Also, his greatest weakness is the inability to decide on a first-person or third-person bio.