Without Follow-Up, You’re Leaving Money on the Table


Are you leaving money on the table?

You know what I’m talking about: you go out to a house and do a plumbing or HVAC repair, and then you talk about some sort of add-on or accessory.

The customer says, “Well, you know what, I need to talk to my spouse.”

And you respond, “Okay, great. Just give us a call back.”

And then you leave.

The spouse comes home and notices the A/C and/or plumbing is working great. The conversation then goes something like this:

“By the way, the technician also talked about this item.”

“Oh that is great. Let’s get it.”

“Perfect. I’ll call in the morning.”

Then something happens — we go back to life. We get busy. We answer emails. We watch Netflix. We’re trying to figure out why Carol Baskin is on Dancing With the Stars.

And all of a sudden, that great idea just goes out of sight and out of mind. So if you’re leaving money on the table, it’s because we’re not following up.

We need to be following up with those customers.

You need to be proactive.

Schedule a strategy call with us, and we’ll help you discover ways to follow up and connect with that customer.

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