The Gold is in the Follow-Up

As a home services business owner, you invest a lot of money into marketing your company. Most companies invest most of their money into the front end of a customer relationship, but if you’re not following up with your customers, you’re missing out on more revenue.

Consider these expenses:

  • What does it cost to get your phone to ring?
  • What does it cost to retain a customer?
  • What does it cost to acquire a new customer?
  • What are you spending on your SEO, your SEM, your PPC – all your marketing and advertising?

Once your phone rings, a CSR books the call and the technician goest out to the customer’s home. They do the repair, and say, “Thanks so much.” And then we leave.

The follow-up is where the gold is.

You could follow up through email, phone call, or video chat. It’s a simple:

“Hey, how was your experience with ABC Plumbing Heating and Air? Did we take care of all of your needs?”

Sometimes a customer wasn’t ready to say yes while the technician was out, but they’re ready to say yes when you do the follow-up.

You’re already spending a lot of money in the front end, but perhaps you should invest on the back end which is following up.

Book a strategy call, and we’ll be happy to share with you ways on how to follow up so you can get some of that gold.

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